Privacy Policy
This Privacy Policy explains how HNW Advisor (“we”, “us”, or “our”) collects, uses, stores, and protects your personal data when you visit our website, use our services, or contact us. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Please read this policy carefully. By using our website or services, you acknowledge that you have read and understood how we handle your personal data.
HNW Advisor is the trading name of Private Client Dining Club Limited registered with the Information Commissioner’s Office with registration number ZA093988.
1. Who We Are
HNW Advisor is operated by PCD Group, a company registered in England and Wales. We are the data controller responsible for your personal data.
- Registered Company Name
- Private Client Dining Club Limited
- Trading As
- HNW Advisor
- Registered Address
- 3rd Floor, 15 West Street, Brighton BN1 2RE
- Registered Number
- 09157445
- hello@hnwadvisor.com
If you have any questions about this Privacy Policy or how we handle your data, please contact us at the email address above.
2. What Personal Data We Collect
We collect personal data that you provide directly to us, as well as certain data collected automatically when you use our website, or services.
2.1 Data You Provide to Us
When you use our services, you may provide us with:
- Full name or first name
- Email address
- Phone number
- Location or jurisdiction of interest
- Professional status (HNW individual, family, or professional advisor)
- Details of your financial or relocation situation, as provided voluntarily in forms or consultation requests
- Questions or enquiries submitted through our Ask a Question or Contact forms
- Consultation booking details including availability and brief situation overview
2.2 Data Collected Automatically
When you visit our website, we may automatically collect certain technical data, including:
- IP address and approximate geographic location
- Browser type and version
- Device type and operating system
- Pages visited, time spent on pages, and navigation paths
- Referring website or source
- Date and time of your visit
This data is collected through cookies and similar technologies. Please see Section 8 (Cookies) for more information.
2.3 Data from Third Parties
We may receive limited information about you from third-party platforms such as LinkedIn if you interact with our content there and subsequently contact us. We do not purchase personal data from data brokers.
3. How We Use Your Personal Data
We use your personal data only where we have a lawful basis for doing so under UK GDPR. The purposes for which we use your data, and the corresponding lawful basis, are as follows:
3.1 Providing and Managing Our Services
Lawful basis: Performance of a contract / Legitimate interests
- Responding to your enquiries and questions
- Processing consultation bookings and sending pre-consultation questionnaires
- Matching you with appropriate professional advisors from our network
- Delivering follow-up summaries and advisor introductions
3.2 Communications
Lawful basis: Legitimate interests / Consent (for marketing)
- Sending confirmation and administrative emails relating to your enquiry or booking
- Providing responses to questions submitted through our Ask a Question service
- Sending you educational content, newsletter updates, or information about our services where you have given consent or where we have a legitimate interest to do so
3.3 Improving Our Services
Lawful basis: Legitimate interests
- Analysing how our website and services are used to improve them
- Developing new content, resources, and service offerings based on user needs
- Internal quality assurance and business administration
3.4 Legal Compliance
Lawful basis: Legal obligation
- Complying with applicable laws and regulatory requirements
- Responding to lawful requests from regulatory authorities or law enforcement
- Establishing, exercising, or defending legal claims
4. Sensitive Personal Data
Some information you share with us in the context of international wealth planning, relocation, or financial advice may touch on sensitive areas such as nationality, immigration status, or family circumstances. We do not seek to collect sensitive personal data (special category data as defined under UK GDPR) as part of our standard services.
Where any such information is shared voluntarily by you in the course of a consultation or enquiry, it will be treated with the highest level of confidentiality and used only to address your specific query. It will not be shared with third parties without your explicit consent.
5. Sharing Your Personal Data
We do not sell, rent, or trade your personal data. We may share your data in the following limited circumstances:
5.1 Professional Advisors (with Your Consent)
If you request an introduction to an advisor from our network, we will share your name and relevant contact and situation details with that specific advisor, but only with your prior knowledge and agreement. You remain in control of who receives your information.
5.2 Service Providers
We work with a small number of trusted third-party service providers to operate our website and deliver our services. These may include:
- Website hosting and infrastructure providers
- Email delivery platforms
- Booking and calendar management tools
- Analytics providers (see Section 8)
All service providers are required to handle your data securely and in accordance with our instructions. They are not permitted to use your data for their own purposes.
5.3 Legal Requirements
We may disclose your personal data to competent authorities if required by law, court order, or where necessary to protect the rights, property, or safety of HNW Advisor, our users, or others.
6. International Data Transfers
Where we transfer your personal data outside the UK, we ensure that appropriate safeguards are in place in accordance with UK GDPR requirements. This may include transfers to countries with an adequacy decision from the UK Secretary of State, or transfers governed by UK International Data Transfer Agreements (IDTAs) or other approved mechanisms.
If you would like further information about the specific safeguards applied to any international transfers, please contact us at privacy@hnwadvisor.com.
7. How Long We Keep Your Data
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Our general retention periods are as follows:
- Enquiry and question form submissions: Up to 2 years from the date of submission
- Consultation records: Up to 6 years from the date of consultation (for professional liability purposes)
- Marketing consent records: Until you withdraw consent or 3 years from last engagement, whichever is sooner
- Website analytics data: Up to 26 months in aggregate, anonymised form
When data is no longer needed, it is securely deleted or anonymised. You may also request deletion of your data at any time (see Section 9).
8. Cookies and Tracking Technologies
See our separate Cookies Policy for details on cookie types, usage, and consent options.
9. Your Rights Under UK GDPR
You have the right to:
- 9.1 Access
- Request a copy of your personal data.
- 9.2 Rectification
- Correct inaccurate or incomplete data.
- 9.3 Erasure
- Request deletion (subject to legal retention requirements).
- 9.4 Restriction
- Limit processing in certain circumstances.
- 9.5 Portability
- Receive your data in a structured, machine-readable format.
- 9.6 Objection
- Object to processing based on legitimate interests or marketing.
- 9.7 Withdraw Consent
- Where processing is based on consent.
- 9.8 Complain to the ICO
- You can contact the Information Commissioner’s Office at www.ico.org.uk
10. How We Protect Your Data
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, misuse, or disclosure. These include:
- Use of secure, encrypted connections (HTTPS) on our website
- Access controls limiting who within our team can access personal data
- Regular review of our data handling practices and systems
- Use of reputable, security-conscious third-party service providers
No method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security. In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and the ICO in accordance with our obligations under UK GDPR.
11. Marketing Communications
We may send you educational content, event invitations, or information about our services where you have provided consent or where we have a legitimate interest based on your prior engagement with us. You can opt out of marketing communications at any time by:
- Clicking the ‘unsubscribe’ link in any marketing email
- Emailing us at privacy@hnwadvisor.com with your request
Please note that opting out of marketing communications will not affect transactional messages related to services you have requested.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify users of significant changes.